WMF 2020 turns virtual… and SEOZoom will be there!
Before the Coronavirus completely upset our lives and routines, this was the time of year when we prepared our luggage for the inevitable trip to Rimini, so to take part in the Web Marketing Festival in the city of the Romagna region. Now everything is different, but luckily there is a constant: the WMF 2020 will happen, albeit in a different version, and SEOZoom will be present as it always has!
WMF 2020, double edition streaming and live
In the impossibility of ensuring the smooth running of the live event, the organization of the WMF has decided however to offer a training opportunity on everything related to digital and Web Marketing in the same period initially planned for the classical edition of the festival, in early June, betting on an online version.
On June 4th, 5th and 6th for the first time, then, the WMF will travel via streaming with a format designed specifically for digital, transporting its classic concept in a multiplex online version that still focuses on training, combined with the inspirational talks of the Mainstage, so as to further enhance the role of innovation in this emergency context.
Not only: in November 2020 is in fact expected the classic appointment at the Palacongressi in Rimini with new events, new guests and a program in the process of definition, which will allow you to “touch again with your own hands” the world of digital and social innovation.
The WMF 2020 online program
The WMF online will start in a few days with a very wide proposal: the program includes more than 30 training rooms on topics related to Web Marketing and innovation, more than 200 speakers and guests – among which we would like to point out to you Sophia, the most advanced humanoid robot in the world – Mainstage interventions, the online Startup Competition and so much more.
SEOZoom speeches in the festival’s digital edition
Last year we broke the bank of the WMF19 with our SEOZoom room, which sold out and asked for other streaming rooms because of the overwhelming amount of requests of the public, repeating again the success of the previous edition. And even in this new and undiscovered version of the online festival will surely see the presence of SEOZoom, with two different speeches dedicated (obviously) to the SEO and strategies of organic visibility.
Ivano Di Biasi and the search intent
Our Ivano Di Biasi will be protagonist on June 4th of the sessions dedicated to the SEO and will give a speech called “Analyzing the Google SERPs to understand the search intentions of users”, in which he will explain the central role that has the understanding of search intent so that our content can reach the goals and the highest positions on the search engine.
In particular, Ivano will analyze the latest evolutions of Google and SEO, as today “a single keyword is not enough to adequately understand the behaviour of search engines ” and ” the SERP analysis is a fundamental task to understand what Google is choosing and also to try and understand why”. A specific focus will be dedicated to one of the latest SEOZoom features, the Search Intent Tool, the first (and for now only) tool “able to analyze all the SERPs and all the web pages that identify a specific need of the user, managing to perfectly understand what to write in the contents“.
Elisa Contessotto and the keyword research
The keyword research will be the central theme of Elisa Contessotto‘s speech – still on June 4th in the virtual room dedicated to the Content Marketing – who proposes a true and proper guided path “from the choice of the main keyword to the deepening of the topic”, by indicating the conceptual steps to be taken “to understand the nature and role of the web page that we have to create” and optimize the process of contents creation right from the beginning.
SEOZoom at the virtual WMF20: a space for demos and calls
And that is not all: SEOZoom is the main sponsor of the event and our team will have a special virtual area in which to meet via streaming those participants who intend to interact with the suite through demos or short calls, exactly as it happens in the regular version of the festival.
The role of innovation during the emergency
Now at its eighth edition, the Web Marketing Festival is confirmed as a reference point for the training of all people who make digital work, but it also sets even more ambitious goals under the motto We Make Future (other interpretative key of the acronym).
The event wants to represent an accelerator of innovation in which citizens, companies and institutions can meet and dialogue, and the double appointment strongly emphasizes this aspect, because it will bring together – virtually before, physically then – the main players in the digital world to employ research, creativity, human and technological capital for the shared construction of a present and a future in the name of innovation, international cooperation, the development of a fair and inclusive society.
cover image: 2019 edition shot (from https://www.flickr.com/photos/webmarketingfestival/albums/with/72157709592937477)
