SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

20 October 2023

Watch out for Google penalties: how to recognize them and recover

Paraphrasing a very well-known italian advertising campaign from the late 1980s, we can say “if you know them, you avoid […]

Reading time : 6 minutes

SEO

A guide to heatmaps, also useful to SEO

They are called heatmaps, and they are a quick and effective tool for understanding what users do on the pages […]

19 October 2023

Reading time : 15 minutes

SEO

Bubble charts in Search Console to optimize SEO strategies

They are called bubble charts, and it is a tool widely used in science to describe the relationships between analyzed […]

17 October 2023

Reading time : 8 minutes

SEO

Organic traffic drops, the most likely causes according to Google

It is a situation we could unfortunately all find ourselves in: a (bad) morning we open Search Console and find […]

16 October 2023

Reading time : 21 minutes

SEO

Search engine algorithms: what they are and how they work

They are the complex set of mathematical formulas, rules and criteria that determine what most people, starting with ourselves, see […]

13 October 2023

Reading time : 14 minutes

SEO

Understanding the messy middle in the consumer funnel

It is called the messy middle and is “a space of abundant information and unlimited choice that shoppers have learned […]

12 October 2023

Reading time : 12 minutes

SEO

Google Snippets: SEO best practices and managing rules

Literally, snippet means a clipping or fragment: it is therefore a part that synthesises a whole, serving as an appetiser […]

9 October 2023

Reading time : 13 minutes

SEO

Guide to site names: best practices to choose them and SEO tips

In the large and complex puzzle of SEO, as we now often call our business, even small details and pieces […]

6 October 2023

Reading time : 13 minutes

SEO

The gallery of Google Search results enriched with structured data

Over 30 features, in constant evolution, in order to offer users rich information on the just performed query, and that […]

5 October 2023

Reading time : 9 minutes

SEO

Guide to Google core updates and interventions to recover ranking

Every day, or almost every day, Google publishes one or more changes with the aim of improving the quality of […]

3 October 2023

Reading time : 15 minutes

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