Opportunity Finder, the tool to reach 45.46 on Google
It is the solution to the problem of “default positions on Google,” designed specifically to support the strategies of SEO and content creation practitioners who struggle every day to really compete on the search engine. It is called Opportunity Finder and it is the latest tool to be added to SEOZoom’s toolbox: as the name promises, it serves precisely to find new strategic opportunities, that is, to identify topics where it is still possible to gain visibility on Google and thus avoid working in vain, seeing oneself then overtaken by the classic competitors that dominate every query.
Opportunity Finder, the tool to beat the competitors (and Google)
It all stems from the study we presented in the past few weeks, which highlighted the weight and importance of brands and EEATs in gaining top positions on Google, with the result that in practice the same sites always end up at the top of the search engine-three or at most four sites in each sector-taking most of the traffic, while everyone else shares the crumbs.
This insight was further confirmed by the insights of Ivano Di Biasi, who presented a paper at the last WMF 2024 highlighting “the new rules of SEO” and, most importantly, the value of 45.46, which now represents not only the percentage of traffic a web page gets if it ranks first on Google for a keyword, but also the Traffic Share figure over an entire cluster, which means that the page is always ranked first for any related search, even for long tail keywords.
So here was the need for a different approach and, above all, a specific tool to try to find new angles where all sites that are not among Google’s “favorites” could have real opportunities to compete. And that is precisely what Opportunity Finder does, which searches for and lists little hidden gems, clusters of keywords overlooked or neglected by big competitors that have become unbeatable with other SEO techniques.
How the new SEOZoom tool works
Added to the tools in the “keyword research” menu and also in the projects area, Opportunity Finder identifies important clusters in our relevant industry in which the classic competitors, which are too big and often unbeatable, do not appear, and suggests pages to go make from scratch or to optimize in order to focus them more to reach top positions on the search engine.
It then allows us to get a set of keywords to use as an outline to write content for our site that has the greatest chance of success on Google, precisely because it avoids searches dominated by large sites, which have not covered such topics at all or have pages that are not performing. It is, in short, an exceptional opportunity to gain organic traffic even for sites that are not among Google’s classic “picks,” and to date it is the only way to find the right edge to create content and really succeed in ranking it positively, while waiting for Google to reverse course and become less static again.
The benefits of Opportunity Finder and SEO opportunities
Considering that, as our studies show, in all sectors Google always rewards the same sites, which rank in the top three or four positions for any keyword and even on entire clusters of keywords, today it is crucial to know in advance where to go to invest time and effort in producing content without being defeated at the start.
Today we are faced with a number of troubling issues for SEO practitioners, starting with the most obvious fact: there is now no such thing as a long tail keyword, because Google has practically aggregated all searches by intent and locked the top positions for the strongest sites, which always turn up on all keywords, always in the same positions. This consistent trend in the behavior of Google’s algorithms has critical practical implications: the most influential domains are always in the same positions-first, second, and third-not only for the top keywords, but on the entire search intent. That is, for hundreds of keywords that are part of the same “thematic cluster,” and thus also the long tails that were classically what small sites focused on to try to gain even a modicum of visibility and visits.
This means that it is necessary to “invent” new SEO techniques to stand out and to avoid breaking the 45.46% wall, and this is exactly what Opportunity Finder allows us to do. This tool performs a kind of reverse content gap analysis and in this way allows us to dodge the ever-present competitors in SERPs, while also avoiding unnecessary work and devoting time and care to the creation of content that then inevitably ends up in the lowest positions of Google and does not bring organic visits.
If used strategically, in short, Opportunity Finder allows us to target the 45.46%, which becomes an attainable goal for our site.
