Time on Page

Time on page is a metric used in web analytics to assess how much time a visitor spends on a specific web page before moving on to the next one.

This indicator is often used to measure user engagement and interest in a site’s content, providing insights into the quality and relevance of the content.

For example, a longer time on page may indicate that the content is relevant and engaging, while a short time may suggest that the content was unable to capture the user’s attention or did not meet their expectations. It is important to note that time on page can be influenced by a number of factors, including the length of the content and the ease of site navigation, so it is not an “absolute” metric.