Text Ad

A Text Ad is a form of online advertising that uses text exclusively to convey a promotional message and promote a product, service or brand.

These ads are commonly used in pay-per-click (PPC) campaigns on search engines such as Google and Bing, appearing frequently in SERPs, as well as on social media platforms or other websites as part of an ad network.

A typical text ad includes a title, description, and visible URL: in best practices, the title should be catchy, the description summarized in one or two lines, and the visible URL should direct the user to a strategic landing page. The success of a text ad depends on its ability to attract attention and encourage user clicks, using relevant keywords and a clear message that highlights the value of the offer or product being promoted.