Template

The term template, in the context of digital marketing and SEO, refers to a predefined file or model that can be used as a starting point for creating new content, web pages, advertising campaigns or other digital elements.

Template, in the current context, defines any type of a standardized structure that provides a consistent and repeatable format, allowing users to maintain consistency and efficiency in the production of materials.

Templates are widely used to ensure design consistency, i.e., that all components of a website or marketing campaign adhere to a certain visual and structural guideline, making it easier to manage and update content and improving the user experience. For example, we can set up a template for blog posts that includes sections for the title, introduction, body of the post, and conclusion.