Social Media Marketing (SMM)

Social Media Marketing (SMM) is a form of digital marketing that uses social media as a tool to promote products, services or brands. SMM strategies may include creating and sharing organic content on social media, interacting with followers, managing social media advertising campaigns, running paid ads, and monitoring and analyzing the results of social media activities.

The goal of SMM is to increase brand awareness, engage audiences, and ultimately drive traffic and sales.

In addition, effective management of social media marketing can also impact SEO: although social media does not directly affect search engine rankings, it can help indirectly improve SEO, such as by increasing content visibility and driving traffic to the website.

To be successful with SMM, it is important to set a clear strategy, understand the target audience, create and share high-quality content, and monitor and adjust activities regularly.