Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Server

A server is a computer system or software application that provides services, data, resources or programs to other computers, known as clients, within a network. In the context of the Web, a server hosts a Web site and provides Web pages to users when requested.

The term can refer to either the physical hardware, i.e., the computer itself, or the software application that manages network resources.

In terms of SEO, the speed, reliability, and security of the server can directly affect a website’s performance in search engines: a slow or unreliable server can lead to slow page load times, service interruptions, or security vulnerabilities, all of which can hurt the site’s visibility in search results.

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