SEO Specialist
An SEO Specialist is a professional expert in search engine optimization strategies and techniques, whose goal is to improve a website’s visibility and ranking in organic search results.
The activities of an SEO Specialist include keyword analysis, on-page optimization (content, meta tags, URLs, etc.), link building strategy, competitive analysis, technical site optimization, and performance monitoring through analytical tools. Thus, his work covers different branches of SEO, including:
- Technical SEO. Optimization of technical aspects of the site to improve indexing and crawling.
- On-Page SEO. Optimization of content and internal elements of web pages.
- Off-Page SEO. Off-site strategies such as link building and improving domain authority.
- Local SEO. Optimization to improve visibility in specific geographic areas.
- Mobile SEO. Making sure the site is optimized for mobile users.
- Analysis and Reporting. Monitoring site performance and analyzing data to inform future strategies.
