Semantic SEO

Semantic SEO is an approach to search engine optimization that focuses on the meaning and context of keywords, rather than the exact match of keywords.

Thanks to evolving technology, search engines are in fact better able to understand the intent and contextual meaning of the search query, proposing a list of relevant results to meet the user’s need. This requires content creators to work to know why a person is searching for that particular string of terms in the query and what he or she intends to do with the information obtained: this may include optimizing for keyword synonyms, using long-tail keywords, and creating content that answers users’ questions.

From a practical perspective, semantic SEO uses related topics and entities to help search engines better understand site content and provide more context on a given page, making the content more comprehensive.