Search Engines

Search engines are essentially softwares that allow users to search for information on the Internet. To simplify, they represent the catalog of the global library that is the Web.

Search engines work by indexing millions of Web pages and using algorithms to determine which pages are the most relevant for a given search query.

When we enter a word or phrase in the search bar, the engine kicks in to analyze billions of web pages and provide us with the most relevant results suitable to meet our need.This process relies on sophisticated algorithms, which first scan and index the information on the Web-that is, read and catalog the data on each page-and then evaluate and rank it according to its relevance and the specific criteria that have been set.

Some of the most popular search engines include Google, Bing, and Yahoo. According to some statistics, 68 percent of online experiences begin with a search engine, a fact that makes us understand why search engines are critical channels of visibility and traffic attraction for a site.