Redirect

A redirect is a method used to redirect users and search engines from one URL to another, and more specifically to change an existing URL and effectively communicate to visitors and Google Search that that page has a new location.

This can be useful in various scenarios, such as when changing the domain of a website, deleting a page, restructuring the URL of an existing page, or if there are multiple URLs pointing to the same content.

There are different types of redirects and the main ones are:

• 301, Permanent redirect. It indicates that the page has been permanently moved to a new location. This is the most common type of redirect and is often used when migrating a website or restructuring URLs.
• 302, Temporary Redirect. Indicates that the page has been moved temporarily. This type of redirect should only be used when the content is actually temporary, such as a time-limited sales page.

Redirects are important to maintain a good user experience and to preserve a page’s authority in search engines when its URL changes. However, improper use of redirects can lead to SEO problems, such as redirect chains, redirect loops, or duplicate content, so it is important to implement them properly.