Rank

In the context of SEO, position or rank literally refers to where a website appears in the search results of a search engine for a given keyword.

For example, if a website appears as the third result for the keyword “flowers,” its rank for that keyword is 3.

Position is an important indicator of the effectiveness of SEO strategies because it can directly affect the traffic a website receives from search engines. Studies and statistics show that websites that appear in the top positions of search results receive the most clicks from users: for example, the first organic result in Google search results would have an average CTR of 31.7 percent.

This means that the higher a website’s position in search results, the more likely it is that users will click on the site.