Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Programmatic ADV

Programmatic advertising, also known as Programmatic ADV, is an automated method of buying, selling, or placing advertisements online.

This process uses algorithms and data to make real-time decisions about where, when and to whom to show an advertisement. The goal is to make the ad buying process more efficient and personalized, maximizing the return on investment for advertisers.

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