Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

PR (Public Relations)

Public Relations, more common in English Public Relations or PR, is a communication strategy that organizations use to manage and disseminate information between themselves and the public.

PR can include various methods and tools, including press releases, events, interviews, and social media, and in the world of digital marketing it plays a key role in building and maintaining a good online reputation, managing crises, promoting products or services, and engaging audiences.

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