PPC (Pay per click)

Pay Per Click, often summarized in the acronym PPC, is an online advertising model in which advertisers pay each time a user clicks on their ad.

It is commonly used in paid search platforms such as Google Ads and Bing Ads.

The cost per click (CPC) varies based on various factors, including competition for target keywords and the quality of the ad and landing page.

PPC is closely related to SEA because it is the most common payment model used in search engine advertising campaigns, but it can also be applied to other advertising platforms, such as social media (e.g., Facebook Ads) or third-party websites. Together, PPC and SEA are the paid side of search engine marketing, which is then complemented by free, organic SEO.