Glossary

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Definizioni chiare e link utili ti aiuteranno a comprendere i concetti chiave della SEO e del Search Marketing.

Panda (Google Algorithm)

Panda is an update to Google’s algorithm introduced in 2011 to improve the quality of search results.

It was introduced to reduce the visibility of low-quality websites, particularly those that provided little value to users and were full of duplicate or spam content, and to instead bring out sites with original, high-quality content.

The name Google Panda is not “just” a reference to the animal, but is a tribute to engineer Biswanath Panda, who was one of its engineers responsible for the algorithm.

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