Organic Search

The term organic search refers to search results that are displayed in search engines based on their relevance to the user’s search query and not because they are influenced by advertising or sponsorship.

In this context, organic means “natural,” something that develops without external forcing, planning, or artificial interventions such as paid advertising. These results are in fact different from ADS, which are displayed at the top or next to search results.

Organic search results are then selected directly by search engine algorithms, which evaluate pages by considering a number of ranking factors, including the relevance of the content to the search query, the quality of the content, and the reputation of the website.

Traffic from organic search is often considered high quality because users are actively seeking information or solutions.