Maslow’s pyramid

Maslow’s Pyramid, or Maslow’s hierarchy of needs, is a psychological model proposed by American Abraham Maslow in 1943.

This model is represented by a pyramid divided into five levels that illustrate the hierarchy of human needs.

From the bottom to the top, the levels are:

1. Physiological needs (such as hunger and thirst).
2. Security needs (such as safety and security).
3. Social needs (such as friendship and affection).
4. Esteem needs (such as respect and success).
5. Self-actualization (the achievement of one’s potential).

According to Maslow, lower needs must be met before individuals can aspire to meet higher-level needs. In the context of marketing and advertising, Maslow’s Pyramid is often used to understand consumer motivation and to develop advertising messages that resonate with the specific needs and desires of the target audience.