Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Local SEO

Local SEO is a search engine optimization strategy that focuses on improving a brand’s visibility in local searches.

This is especially important for businesses with a physical presence, such as stores or restaurants.

Local SEO can include optimizing the business’s Profile tab on Google, capturing reviews, and geolocation keyword optimization.

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