Lead nurturing

Lead nurturing is a marketing process of building relationships with potential customers (leads) at every stage of the sales funnel and through every touch point.

The goal is to educate and provide value to leads who may not yet be ready to make a purchase, but may become customers in the future.

This process involves regular, targeted, often automated communication, which can include email marketing, personalized content, social media marketing and other engagement strategies.

Lead nurturing helps keep leads interested and informed, increasing the likelihood that, when they are ready to make a purchase decision, they will choose the brand that accompanied them on their journey of discovery and consideration, thereby strengthening the relationship and trust between the potential customer and the company.