Landing Page
The Landing Page is a key element in the world of digital marketing. It is a web page specifically designed to convert visitors into leads or customers.
This is accomplished by presenting a clear and compelling offer, often in exchange for the visitor’s contact information. In general, an effective landing page contains 3 key elements: a headline, an offer, and a call-to-action.
The landing page is often the first point of contact between a business and a potential customer, so it is critical that it is well designed and optimized to maximize conversions.
