Keyword Research

Keyword Research is the process of finding and selecting keywords to target in SEO and content marketing strategies.

More analytically, it is the process of researching and analyzing the terms and queries that people enter into search engines such as Google when they are interested in finding information about products, services, or anything else.

Keyword research can help discover what terms users are actually searching for, how high the competition is for these terms, and what opportunities there are to target keywords that are relevant to im business but not yet widely targeted by competitors.