Keyword Analysis

Keyword analysis is a fundamental process in the field of SEO and digital marketing that involves the study and selection of the most relevant and performing keywords for a given website or content.

This process involves researching terms and phrases that users are likely to enter in search engines when looking for related information, products or services.

Keyword analysis helps to understand market demand, user search behavior, and competition for specific keywords. This information is then used to optimize site content, improve search engine visibility, and drive qualified traffic to the site.