Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Inbound Marketing

Inbound marketing is a strategy that focuses on attracting customers through relevant and useful content and interactions.

Unlike traditional marketing, which interrupts audiences with unsolicited content, inbound marketing “attracts” audiences by providing value and solving their problems.

Inbound marketing techniques include SEO, content marketing, social media marketing, e-mail marketing and more.

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