Google Analytics

Google Analytics is a free service offered by Google that provides detailed statistics and analysis of a website’s traffic.

It can track and report information such as the number of visitors, pages visited, length of visit, where the traffic is coming from (e.g., from search engines, referrals, social media), and more.

It is considered an indispensable tool for any digital marketing professional, as it provides valuable data for understanding user behavior and optimizing marketing strategies.