Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Follower

A follower is someone who chooses to “follow” an account on social media to receive its updates in their feed.

The number of followers is often seen as an indicator of an account’s popularity or influence. However, it is important not only to increase the number of followers, but also to engage them and build relationships with them.

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