Experience

Experience is the most recent addition to Google’s E-E-A-T acronym, an important concept in the context of SEO and digital marketing.

Specifically, Experience refers to the direct, personal experience of the content creator on a given topic. This concept emphasizes the importance of the life or practical experience of the content writer as a key element in establishing the credibility and trustworthiness of a page. Google emphasizes that pages created by individuals with direct, personal experience tend to be more trustworthy and achieve their goals better.

To exemplify, Google invites you to consider which review of a product would inspire more trust: one written by someone who has actually used the product, or one by someone who has never tried it. The implication is clear: personal experience adds a level of authenticity and trustworthiness that is difficult to replicate.