Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Digital Marketing

Digital marketing refers to all marketing activities that use digital channels to reach, engage and convert consumers. This can include a variety of techniques and platforms, such as email, social media, pay-per-click advertising, SEO, SEM, content marketing, and more.

Digital marketing aims to connect brands with consumers where they spend most of their time: online.

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