Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Deep Learning

Deep Learning is a subcategory of machine learning that focuses on the use of deep artificial neural networks, inspired by the workings of the human brain. Due to their complexity, these networks are capable of processing huge amounts of data and recognizing complex patterns, making them ideal for applications such as speech recognition (speech) image processing and natural language understanding.

Unlike traditional Machine Learning, Deep Learning does not require significant pre-processing of data. Instead, it is able to automatically “learn†relevant features during the training process, making it particularly powerful for tasks such as search algorithm improvement or content personalization.

In the context of SEO, Deep Learning plays a key role. For example, technologies such as Google’s BERT use Deep Learning to better understand the context and meaning of queries, allowing increasingly accurate and relevant results to be returned.

This technology is redefining the way content is analyzed and interpreted by search engines, making the creation of high-quality content more important than ever.

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