Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Cookie

A cookie is a small data file that a Web site can store on a user’s device when he or she visits it.

Cookies are used to keep track of a user’s online activities, such as pages visited, links clicked, time spent on a page, and so on. They can help personalize the user’s experience by remembering the user’s preferences and login information, and can also be used for targeting and advertising tracking purposes, potentially adversely affecting user privacy.

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