Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Content Marketing

Content marketing is a promotion strategy that focuses on creating, publishing, and distributing relevant and valuable content to attract and engage a defined audience.

The goal is to build trusted relationships with the audience, increase brand awareness, and ultimately drive profitable customer actions.

Content marketing can include the use of blogs, videos, social media posts, emails, and more.

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