Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Cloaking

Cloaking is an incorrect SEO technique – one of the so-called black hat tactics – that presents different content to search engines and users. For example, a page might display keyword-rich text to search engines to improve ranking, but display images or Flash to users.

This practice is considered deceptive and can lead to penalties from search engines.

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