Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Cache

A cache is a temporary storage component that stores data to speed up access in case of future requests.

In the context of the web, browsers store copies of web pages in a “browser cache” to reduce load times when a user visits the same page again.

Search engines, such as Google, also use a cache to store a version of a web page. When a site is indexed, the cached version is the one that is “seen” by the search engine.

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