Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

Breadcrumb

A breadcrumb is a type of secondary navigation that shows a user’s path through a website.

Breadcrumbs (a reference to the fairy tale of Tom Thumb) represent small textual paths that are useful in navigating users, helping them understand where they are within the structure of a site and easily navigate to higher pages. They are also useful for SEO, as they help search engines understand the structure of the site.

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