Brand Reputation
Brand Reputation refers to the perception that consumers, customers, and the market at large have of a brand.
This online reputation is built on a variety of factors, including the quality of products or services offered, customer experience, corporate communication, online reviews, and social media presence.
A positive reputation can lead to increased consumer trust, customer loyalty, and improved business performance. Conversely, a negative reputation can hurt sales and brand image.
Brand reputation management is therefore a crucial aspect of marketing and business strategy, requiring constant monitoring (which is part of brand monitoring activities) and proactive strategies to promote a positive image and manage any crises.
