Glossary

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Black Hat SEO

Black Hat SEO is a set of unethical practices used to increase a website’s ranking in search results.

These techniques, which include keyword stuffing, cloaking, use of hidden text, and creation of low-quality landing pages, are in violation of search engine guidelines.

Although they may lead to a temporary increase in traffic, sites using Black Hat SEO risk penalties that can seriously damage their visibility in the long run.

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