Glossary

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Backlink Profile

The backlink profile of a website is the total set of backlinks pointing to that site.

Analysis of a site’s backlink profile includes not only identifying the number of backlinks, but also assessing the quality of the sites providing them, the diversity of sites and types of links, and the speed at which the site acquires new backlinks.

A healthy backlink profile is diverse and includes links from a variety of reliable and relevant sites.

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