SEOZoom Tools admin 5 January 2023 Reading time : 6 minutes

Analysis of technical SEO, how the SEOZoom spider works

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It took a few months of development and a considerable amount of work, but (putting modesty aside) we really believe that the result can pay off the effort and offer all users an amazing tool to do the SEO analysis of websites. We released SEOZoom SEO Spider, which we could call SpiderMax, a tool that thoroughly analyzes the site and allows you to have all the technical indications to perfect the strategy of optimization and placement on search engines.

What is a spider

Generally speaking, a spider is defined as crawling software that analyzes a website and manages to emulate the behavior of search engine bots, such as Googlebot and others. This tool is useful for visualizing the technical content of a web page and for discovering the main information of automatic analysis of the site, to be included in the optimization work of the so-called technical SEO, the branch that deals with and worries about the improvement of all components related to precisely technical performance.

What is a spider for

SEO technical analysis and on-page optimization are basic activities for any strategy that wants to be effective: if the main tools of SEOZoom allow to intervene on the limits of the contents or on the identification of the keyword research more useful to the project, With the new SEO Spider you can have an overview on the health of the site, a more detailed and in-depth check of what was previously obtained with the SEO audit, which will help identify the problems that needs to be analytically solved.

SEOZoom Spider’s characteristics

In short, SpiderMax allows you to perform a complete scan of the site (of any site, even if it is not included among the projects) just as Google’s crawler would do, and shows all the parameters invisible to the naked eye that describe the structural characteristics of the domain, starting with errors and warnings, flaws to be fixed, more or less serious problems, anomalies and obstacles that can compromise the site’s performance, but you need to be able to interpret the data in order to intervene with corrections.

The tool thoroughly analyzes each website and looks for errors in the code and incorrect use of tags important for SEO, identifying technical problems and evaluates each page by combining technical data with data identifying its authority on search engines.

In addition, compared to similar tools there is a big advantage: the SEOZoom spider is integrated into the suite and is fully usable from the web, and therefore there is no need to purchase or install any additional software because the scanning of websites is carried out by hundreds of our special spiders that do not slow down the work or waste users’ computer resources.

Learning to read and interpret data

As Ivano Di biasi wrote in a long post on Facebook, an “SEO Spider is something extremely complex, not only for those who create it but also for those who have to interpret its data“, because it force you to do that inevitable “step forward if you really want to be able to improve your own website”. Having summary mirrors and a “0 to 100 score that tells you whether things are good or bad” is useful and practical, but the SEO “is not just about scores taken out of a software”.

It is in fact necessary to take that step more, as we were saying, that is to acquire new knowledge and detect errors in the most hidden places, and SpiderMax will lead users in the process, not leaving them alone but rather supporting them in understanding how to intervene on websites.

Features of the spider

SEOZoom spider is a complete tool to improve the site, check the pages indexed by Google, locate structural errors, fix the various problems that exist and that can both annoy Googlebot and waste crawl budget: moreover, thanks to the integration with the other tools of the suite, it is possible to obtain information on each URL scanned, immediately displaying the number of keywords, traffic and other strategic details.

Activities of the spider

The crawling performed by the tool returns a series of data useful to understand which are the critical aspects that may be present and the areas on which to intervene for an SEO optimization. The main dashboard reports 10 fields analyzed by the tool, a.k.a URL, Images, Titles, Descriptions, Meta keywords, Response Code, H1, H2, canonical and Links, that represent the areas on which the activity of the spider has been focused.

URLs analysis

For instance, the scanning of the URLs allows to discover the main technical details on the specific address examined: to be precise, it will appear indications on the status code of the page, on a possible blocking imposed through the robots.txt file and a focus on keywords (top10 keywords on Google, total number of keywords, potential organic traffic volume generated). And then back on the technical side with the clicks from Home values (i.e the steps necessary to reach that page from the home page) and with the information on the links (divided between internal links to the site, links towards external resources and total links that leave from the scanned URL).

Correcting and improving site titles and descriptions

Very interesting, as well, the section that allows to have a big picture on the theoretical effectiveness of title tags, heading tags and meta description of the site: theoretical because the spider does not examine contents, as said, but only the technical and formal aspects of the fields compiled. In these tabs it is therefore possible to check whether there are problems with these SEO factors, such as duplicate or missing titles, texts that are too long or too short and so on.

A spider to analyze every site page

The detailed and in-depth analysis of the spider allows to draw out other important data on the level of optimization reached, like the real status codes of the different pages, to understand if they show any error or if everything is well set. The warnings on broken links, then, allow to avoid a frequent error on the sites, that risks to penalize the performance in SERP, while in canonical you find all the information related to this hierarchical parameter.

A focus on visual SEO to optimize the images

We often talked about the attention that Google devotes to images and their importance for SEO: the SEOZoom spider allows to manage these resources as well, because it shows in a way easy to interpret which is the condition of all the images loaded inside the pages, also providing a visualization preview. Thanks to the scan you can understand if they work correctly, first and foremost, but also to check the insertion of alt texts and the possible validity of the link set, to complete the visual SEO analysis of the site.

Studying the tree structure of the site

The newly released tool also has another very valid function for all those who manage sites, especially if large and heavy: in addition to the spider analysis, in fact, you can also view the tree structure of the site with the tab “SEO crawl Tree”, which shows and makes visible the path taken by crawlers and googlebots in order to perform the scan. Each highlighted URL is clickable, so that you can deepen the study on its specific status in a more precise and specific way.

SEOZoom’s SEO Spider to check your site

Ultimately, therefore, the new SEOZoom tool from stands to be an exceptional ally to make your online strategy more effective, a fantastic tool that spares you the need to purchase additional softwares.

As always, the suite offers users the right “tools” to be competitive and winning on the Web, features to be used carefully to get a precise picture on the health of the site and know the technical errors present on it.

Acting on critical issues, correcting problems and limiting all those that may be the aspects in contrast with Google’s guidelines certainly does not give the absolute guarantee of a front-page placement, but at the same time is the right basis on which to try and build the success of your project.

There is one last aspect worth dwelling on: to have a perfect site it is certainly good to limit the number of Spider alerts, but it is not necessarily necessary to aim for absolute zero! The most correct (and also most practical) approach starts from the assumption that Alerts and Errors are all technical elements related to the automatic settings of the tool, and thus human analysis is needed on individual sections to unearth errors and fix them, coupled with a broad and informed view of the technical aspects.

To put it more simply, not all items are a “problem” and do not carry equal weight: for example, and just quickly, a crucial page on the site whose indexing via robots has been inadvertently blocked is definitely an error, while the absence of alt text or duplicate H2 are minor items that should not impact ranking-or, at least, not in such a direct and clear-cut way-and therefore do not require timely and priority intervention.