New Feature: Search Intent Tool

Released a new algorithm to simplify the management of keyword researches, editorial planning and the writing of optimized content: the Search Intent Tool – active in the sections of keyword analysis, Editorial Assistant and Editorial Plan – is able to provide important insights in order to be able to make strategic decisions regarding the drafting of any article and the main focus on which to focus it, but above all on which keywords it is possible to obtain results and on which would be the case to create a secondary content.

The tool will show a grid with 4 boxes, which inform us about:

1. Keywords with same Intent
   The number of keywords we could place in TOP10 with a single article on the main keyword
2. Main Intent total volume
   The total search volume for which we could compete with just one article, the one on the main keyword.
3. Identified topics
   The number of relevant terms identified by analyzing all keywords, which reports some important focus to consider in the article.
4. Secondary topics
   All the keywords that do not fit in the main article, as search engines prefer specific pages on the subject (not the main article written for the Main Key).

Two new metrics have been introduced for the occasion:

• SERP Affinity (SA) indicates the percentage of “similarity” between SERPs that Google shows for each keyword compared to the Main Keyword.
• The In Content (IC) factor indicates the percentage of keyword presence within the text of web pages placed in TOP 10.