21 December 2019
New metric: Topical Zoom Authority
SEOZoom has developed a new parameter, the Topical Zoom Authority, which manages to classify each site within a topic, basically creating a new ranking and allowing you to know the best site for each online sector.
The characteristics of the classical Zoom Authority risked to penalize those sites operating in small market niches, blocked to ZA values inevitably lower than the general sites: dealing with less searched topics, with low-volume keywords and naturally lower traffic than online giants, these sites could not emerge beyond a given ZA threshold.
Now, a site about fishing can have a ZA 32 but a TZA equal to 100 or 90 for the specific topic, as the best fishing site in the UK. And this applies to every area of activity.