Shopify migration: guide to changing e-Commerce platform

When tackling an e-commerce migration, attention to SEO is never optional – it is a key pillar in preserving organic traffic and revenue. Any mistake, such as a mishandled redirect or a modified URL structure without planning, can result in loss of rankings, drop in traffic and consequent financial damage. Despite this, it is surprising to note how some e-commerce platforms downplay the importance of SEO in their migration processes .

Shopify migration: how to manage an e-Commerce transfer perfectly

In this article I will discuss Shopify, a turnkey platform that has cornered the market with its effective marketing and promise of simplicity. This simplicity hides some significant limitations, especially when it comes to customization and SEO optimization. Rigid URL structures, limited access to code, inflexible management of sitemaps and robots.txt are just some of the critical aspects Shopify presents compared to robust open source solutions.

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This situation raises an important question: why do many large e-commerce companies still choose Shopify, despite these limitations?

The answer lies in Shopify’s ability to offer a turnkey product, which simplifies management for non-experts. However, for those involved in SEO or complex migrations, these limitations become obvious and problematic, to the point that Shopify is a nose-turning choice over an open source CMS that offers more control over data and code.

Shopify’s limitations: when it would be preferable to avoid migration

As an SEO consultant specializing in migrations, I often find myself discouraging clients from migrating to Shopify, especially when it comes to sites with complex structures or significant organic traffic to preserve. Furthermore, I am quite upset that the official guide to migrating to Shopify lists “SEO ” as optional, and even suggests redirecting everything to the homepage, a choice that could result in a total loss of traffic gained perhaps over years of hard work!

It goes without saying that every CMS has its pros and cons: just to name a few, Magento is powerful but hostile and with expensive additional plugins, WooCommerce is simple but less scalable on large sites.

So if Shopify is a good choice for small ecommerce or for those who favor ease of use, for large sites or those with advanced SEO needs it is essential to opt for a platform that provides more flexibility and control.

In this article we will explore:

• Shopify’s technical criticalities compared to other open source CMSs.
• The aspects to consider when migrating from an SEO perspective to Shopify.
• How to manage redirects and maintain organic traffic.

Shopify vs open source CMS: the main technical criticalities

Let’s start right away by analyzing the main technical criticalities of Shopify, relating them to the characteristics of competing platforms.

• URL flexibility and permalink structure

One of the most critical aspects for SEO is the ability to customize URLs.

WooCommerce offers total flexibility on URL structures. You can configure product, category, and page permalinks to your liking, remove unnecessary prefixes, and create clean URLs in line with SEO best practices.

Example:

https://www.mysite.com/product-name

https://www.mysite.com/category/category-name

Shopify, on the other hand, imposes a default structure that cannot be changed. All products must have the /products/ prefix and categories (collections) the /collections/ prefix. You cannot delete them, which can lead to URLs that are less optimized for SEO.

Example:

https://www.mysite.com/products/product-name

https://www.mysite.com/collections/category-name

SEO impact: This limits customization and the ability to maintain a consistent URL structure with the old site, forcing the use of redirects that, if not handled properly, can break even some received backlinks that brought us authority.

• Data control and customization

Being based on WordPress, WooCommerce offers full access to the database, theme files and core code. This means that developers and SEO consultants can customize every aspect, from page rendering to HTML structure to advanced sitemap and robots.txt management.

Shopify is a closed system. You will not have directaccess to the database or core code. Customizations are limited to the themes and APIs that Shopify provides. Even functions such as managing meta tags or sitemap files are partially automated and not fully editable.

SEO impact: Lack of direct control limits advanced optimizations, such as implementing custom markup, optimizing specific files, or acting on technical errors.

• Long-term costs.

As for WooCommerce, initial costs can be higher, especially if you have to invest in custom development. However, there are no transaction fees (other than payment gateway fees), and expenses are reduced to server maintenance and site updates.

Shopify has lower upfront costs, but recurring costs (monthly subscription, additional apps for extra features) can add up quickly. In addition, Shopify charges transaction fees, making it more expensive to manage over the long term, especially for large sales volumes.

How to migrate your site to Shopify

Having concluded these general and broad considerations, however, let’s move on to the practical aspects and all the steps required to effectively complete the transfer to Shopify of an e-Commerce hosted on a different platform. As you will see, the steps are not particularly complicated, but they still require constant attention to avoid negative consequences for your site’s traffic.

• Step 1: Data transfer

Data migration is at the heart of any transition from one e-commerce platform to another. In this guide, we will focus on WooCommerce as a practical example to illustrate the essential steps. Although the logic is similar for other platforms, each CMS has its own peculiarities. This text is intended to be a starting point for understanding the main dynamics of an e-commerce migration and not an exhaustive manual for each CMS.

Exporting data from WooCommerce.

First, it is necessary to collect all data from WooCommerce to prepare it for import to Shopify. The main data includes:

1. Products (with variants, SKUs, images, descriptions, prices, etc.).
2. Categories (including hierarchies and descriptions).
3. Customers (names, emails, order history).
4. Orders (transaction history).

WooCommerce offers several options for exporting, including:

1. Built-in tools: WooCommerce has predefined export functionality for products, orders and customers.
2. Third-party plugins: Tools such as WP All Import offer more flexibility, allowing you to customize exported files (CSV or XML) and also include custom fields-but for use with WooCommerce you have to pay a $300 subscription.

Note: The goal is to get a clean CSV file that contains all the information needed for migration.

To export products from WooCommerce you need to go to All products -> Products

and you’ll get this screen in front of you:

Once you have exported the product database you can import it to Shopify.

• Step 2: Import the data into Shopify

Once you have exported the data, you can import it into Shopify using the following options:

1. Shopify’s native function. Shopify offers a built-in tool to import data from common platforms such as WooCommerce. However, this tool may not perfectly handle more complex elements, such as advanced variants or custom fields.
2. Third-party apps. Tools such as Matrixify offer more flexibility and support for complex migrations.

Practical steps:

1. Preparing the CSV file. Check that the fields required by Shopify (e.g., product title, description, images, price, etc.) are present in the CSV file. Adjust formats: for example, Shopify requires a specific format for variants and images.
2. File upload. Access Shopify Admin > Products or use the selected import app. Upload the CSV file and verify that the data is correctly mapped.

For example, for WooCommerce I had to select Regular Price to get the correct price.

• Step 3: Import verification
  

Check that all products, categories, and customers have been imported correctly. Manually correct any discrepancies, such as missing images or partial descriptions.

Manage redirects: scanning, custom extraction, and PHP script to create the CSV file for Shopify

In any migration process, and particularly in the transfer of an e-commerce to Shopify, redirect management is one of the most important but often one of the most delicate steps. Redirects, in fact, ensure that your site’s old URLs are properly redirected to the new addresses on Shopify, thus preserving the user experience, search engine visibility, and organic ranking you’ve built over time.

We will now focus on the process of creating a CSV file for Shopify, which will act as a “translation map” between the old site and the new. We will explore technical methods for identifying and collecting all URLs to be redirected, leveraging tools such as Screaming Frog or custom PHP scripts, with the goal of making it as accurate and efficient as possible. This step is essential to avoid 404 errors, reduce the risk of lost traffic, and ensure that your new e-commerce is ready to run at full capacity as soon as it comes online.

• Scanning the WooCommerce site with Screaming Frog

Let’s start with the basic setup for Screaming Frog. To get started with this software in scanning your WooCommerce site, the first step is to start the program and enter the URL address of your site in the input bar on the main screen. This allows you to instruct the crawler to start scanning from your main domain. Before starting the analysis, it is important to properly configure the crawl settings to optimize the results. To do this, go to the “Configuration” menu and select the “Spider” item. In this section, enable the option to limit crawling exclusively to the HTML content of the site. This filter allows you to focus on the main pages useful for redirects, avoiding the inclusion of resources of different types such as images, CSS files or JavaScript scripts. After completing this configuration, you will be ready to proceed with the crawling task. In summary:

1. Start Screaming Frog SEO Spider.
2. Enter the URL of your WooCommerce site in the input bar.
3. Configure crawling – Go to Configuration > Spider > Enable full HTML-only crawling.
4. Start the crawl by clicking Start.

• Identifying URLs with clear prefixes.

After completing this scan, the next step is to focus on the internal URLs of the site to identify those with clear and easily recognizable prefixes, such as those related to products and categories. To begin, access the “Internal” tab found in Screaming Frog’s navigation bar, then apply a filter to display only URLs in HTML format. Once you have filtered the results, look for easily recognizable patterns or prefixes in the URL structure. For example, for product pages you might find prefixes such as /product/ or /product/ , while for category pages typical prefixes might be /category/ or /category/ . These prefixes are a useful indication to quickly distinguish between the two main types of pages. When you have identified the relevant URLs, export them directly from Screaming Frog via the dedicated function in the program. The generated file will be in CSV format and will be the basis on which to work to organize and associate each old URL with the new one on Shopify, thus facilitating the subsequent creation of redirects. To recap:

1. Go to the Internal tab and filter by HTML.
2. Look for URLs with recognizable prefixes, such as /product/ or /products/ for products and /category/ or /categories/ for categories.
3. Export these URLs using the appropriate command and work on the CSV to organize them.

• Identifying URLs with Custom Extraction

In some cases, URLs on your WooCommerce site may not follow easily recognizable patterns, such as standard prefixes like /product/ or /category/. In these situations, you can use Screaming Frog’s Custom Extraction feature to precisely identify and classify URLs based on distinctive elements in the HTML code of your product pages. To set up this advanced mode, start by opening the HTML code of any product page-access the page from the browser and use the developer tools (usually accessed by right-clicking and selecting “Inspect Element”) to find the source code – and look for a unique element that unambiguously identifies product pages. Often, a good indicator is the <body> element class, which may contain specific terms such as “product-template-default single-product”. When you have identified a distinctive element, configure Screaming Frog to automatically extract it during crawling by going to Configuration > Custom > Extraction and adding a rule that leverages an XPath or CSS Selector to isolate product page URLs.

Here are two examples of rules:

1. XPath: //body[contains(@class, ‘single-product’)]
2. CSS Selector: body.product-template-default.single-product

Next you can start the scan: Screaming Frog will filter out URLs that match the configured selectors, helping you easily identify product pages. When the scan is complete, export the results to a CSV file and proceed with processing. Open the file with a program such as Excel and, if necessary, edit the URL path by duplicating the original column and making the necessary changes. For example, you might change a path from /product/ to /products/ or add it manually if it is not present. This file will be the basis for your redirects, ensuring that WooCommerce URLs are properly mapped and redirected to Shopify.

To recap, if the URLs do not have clear prefixes like /products/, you can use Screaming Frog’s Custom Extraction feature , configuring it this way:

1. Analyze the HTML code of product pages.
2. Open a product page and use the browser’s developer tools (Inspect Element).
3. Look for a distinctive HTML element that identifies products, such as the <body> with a specific class — usually the body looks like this <body class=“product-template-default single-product …”> .
4. Configure Screaming Frog to extract this information – Go to Configuration > Custom > Extraction.
5. Add an XPath or CSS Selector rule to identify products – XPath: //body[contains(@class, ‘single-product’)] or CSS Selector: body.product-template-default.single-product .
6. Scan. Filter pages that match the selectors and identify products using advanced search.

7. Export the results for processing. Processing involves opening the file in Excel, duplicating the column, changing the path from /product/ to /products/, or if not present going to insert it.

• Variant: generate CSV file with a PHP script

For those who prefer a direct and automatic solution, avoiding the use of external tools such as Screaming Frog, there is an effective alternative for extracting product and category URLs from your WooCommerce site and creating a CSV file for Shopify: the use of a custom PHP script. With this approach you can directly access the WordPress database, gathering the necessary information and organizing it into the required format for redirects. The process begins with the creation of a PHP file that will be placed in the root folder of your WordPress site; this script uses the WordPress and WooCommerce APIs to extract URLs, starting with the products and categories in your store. Through some specific functions, the existing paths on the WooCommerce site (the old URLs) are generated and associated with the new paths that will be used on Shopify. For example, product URLs will be adapted to the Shopify format, turning into paths such as /products/ , while category URLs will become /collections/ . The script processes this data and saves it in a CSV file called redirects.csv, which is automatically generated in the site’s root directory. To run the script, simply access it from your browser by typing the path to the file, e.g., https://www.tuosito.com/export-urls.php . When finished, the script will return a CSV file containing the mapped paths: on one side the old WooCommerce URLs, on the other the new URLs ready to be used on Shopify. The generated file will have a simple, uncluttered structure. For example, one line might contain a mapping like this: /products/white-label for the old WooCommerce site and /products/white-label for Shopify. Another row could instead represent a category, with a conversion from /category/clothing to /collections/clothing .

This method offers a high level of automation, eliminating the need for manual analysis or complex configuration. Once the CSV file is created and saved, it will be ready to be uploaded directly to Shopify, ensuring that all your redirects are properly organized for a smooth migration. Finally, it is critical to preserve the file and thoroughly verify its contents to ensure that each URL is properly mapped before uploading to the new site.

To recap:

1. A PHP script is useful if you do not have Screaming Frog or if you prefer to extract product and category URLs directly from WooCommerce. This script connects to the WordPress database and generates a CSV file with the old URLs and the new Shopify URLs.
2. Create a PHP file and place it in the root of your WordPress site. For example, export-urls.php.

<?php

// Upload WordPress

require_once('wp-load.php');

// File CSV to be generated

$csv_file = 'redirects.csv';

$handle = fopen($csv_file, 'w');

// Headings of CSV

fputcsv($handle, ['Redirect from', 'Redirect to']);

// URL base of the site

$base_url = get_site_url();

// Extract products' URLs

$products = wc_get_products(['limit' => -1]);

foreach ($products as $product) {

                $old_url = str_replace($base_url, '', get_permalink($product->get_id()));

                $new_url = '/products/' . $product->get_slug();

                fputcsv($handle, [$old_url,$new_url]);

}

// Extract categories' URLs

$categories = get_terms([

                'taxonomy' => 'product_cat',

                'hide_empty' => false,

]);

foreach ($categories as $category) {

                $old_url = str_replace($base_url, '', get_term_link($category));

                $new_url = '/collections/' . $category->slug;

                fputcsv($handle, [$old_url, $new_url]);

}

// Close CSV file

fclose($handle);

echo "Generated CSV file: $csv_file";

3. Save the file as export-urls.php in the root folder of your WordPress site.
4. Visit the URL of the file in your browser, for example: https://www.miosito.com/export-urls.php
5. The script will generate a CSV file called redirects.csv in the same directory.
6. Download the file and save it for the next step.
7. Structure of the generated CSV:/product/white-shirt,/products/red-shirt or /category/clothing,/collections/clothing
8. Whenever the search engine visits an old type URL it will be redirected to the new one generated by Shopify.

• Import CSV to Shopify

After you have completed creating the CSV file containing the redirects, using Screaming Frog or the PHP script, it is time to import it into your Shopify store to apply the redirects. This step is crucial to ensure that users and search engines accessing URLs from your old WooCommerce site are properly redirected to your new e-commerce pages on Shopify. To get started, log in to the Shopify admin panel using your credentials. Once inside, from the main navigation bar, go to the Online Store section and select Navigation; from there you will find an option dedicated to URL redirects, called URL Redirects. Within this section, click on the Import Redirects button to upload the previously generated CSV file. Shopify will ask you to select the file from your device; be sure to choose the correct CSV, so that old and new paths are structured in the manner required by the platform. After the import, Shopify will process the file and apply the indicated redirects. At the end of the process, we recommend that you carefully check that all redirects have been implemented correctly. This is a particularly important step, as any errors or omissions could generate access problems for users and compromise your site’s SEO ranking. Ensuring proper implementation of redirects is critical to making the transition to Shopify smooth, without disrupting traffic flow or user experience. Once this is completed, your new ecommerce site will be ready to welcome visitors on all new pages, redirecting them smoothly from the old WooCommerce store URLs.

In short, after generating the CSV file (via Screaming Frog or PHP script):

1. Log in to the Shopify panel.
2. Go to Online Store > Navigation > URL Redirects.
3. Click on Import Redirects and upload the CSV file.
4. Verify that all redirects have been applied correctly.

• Verifying the Redirects

We are now in the final stages. Once the redirects have been imported into Shopify, it is critical to verify that everything is working as expected. This step is essential to ensure that users, as well as search engines, are redirected correctly from the old WooCommerce URLs to the new Shopify pages, avoiding navigation problems or SEO penalties. To perform a thorough check, you can use Screaming Frog in “List” mode. , a particularly useful feature for testing the CSV file you just uploaded. In this mode, Screaming Frog allows you to directly load the list of old URLs (the ones you included in the CSV file) and analyze them to check for proper redirection. During the test, each URL should return a 301 Redirect response , indicating that the redirect has been configured correctly. In case any URL does not return this response or shows an error, you will need to correct it directly on the Shopify panel. In addition to checking with Screaming Frog, it is important to constantly monitor any 404 errors (pages not found) using Google Search Console. This tool allows you to identify all URLs from the old site that have not yet been properly redirected to the new one. 404 errors can surface even days or weeks after migration as users or search engines continue to scan old links. By analyzing Search Console reports, you can take timely action to update any missing redirects and maintain a flawless user experience. By following these basic steps, you can ensure that all redirects are fully operational, avoiding traffic disruptions and preserving the SEO optimization built with your previous WooCommerce site. Constant testing and monitoring are essential steps to ensure that your migration to Shopify is truly a success.

To recap, after importing redirects to Shopify:

1. Use Screaming Frog in “List” mode to test the CSV file and verify that all old URLs return a 301 redirect.
2. Monitor any 404 errors via Google Search Console to make sure there are no unredirected URLs.

What’s Missing. Critical elements not to be overlooked

Migration from WooCommerce to Shopify, while approached with care, often overlooks some elements that are essential for a complete and lossless transition. If not handled properly, these instances can have a significant impact on the organic visibility of the site and the overall quality of the transition. Transitioning from one platform to another means not only moving products, categories, and pages, but also preserving all those key elements that contribute to a good user experience and optimal search engine rankings.

In this section we will look at two key aspects that require special attention: the migration of titles and meta descriptions and the management of images. These two factors, often perceived as minor details, are actually central to maintaining your e-commerce’s organic ranking and SEO performance. Neglecting them could not only cause a loss of traffic, but also compromise your users’ browsing experience and conversion level on the new Shopify store.

So we will see how to properly manage these elements during and after the migration, addressing each aspect with a practical and strategic approach. From the correct export and import of metadata to the preservation of SEO attributes of images, each step will be crucial to ensure a complete transition, without sacrificing SEO optimization or the quality of your online store.

• Importing Title and Meta Description

One of the most critical elements in on-page SEO is the proper migration of title and meta description. In WooCommerce, this data is often configured via SEO plugins such as Yoast SEO or Rank Math.

Why it matters. Title and meta description are critical for ranking and click-through rate (CTR) in search results. If not migrated properly, Shopify will generate default versions that may not be optimized, causing a drop in organic visibility.

How to migrate this data. Export titles and meta descriptions from WooCommerce: plugins such as Yoast SEO allow you to export the data to a CSV file. You can also use Screaming Frog to extract title and meta description from each URL.

Import the data into Shopify. Shopify does not have a native feature to directly import title and meta description, so you will need to use a third-party app like Matrixify or manually edit each page.

• Image migration

Another area that is often overlooked is image migration. Changing paths to images without a proper plan can result in a loss of ranking on Google Images and a decrease in the quality of the user experience.

Why it is important. Images not only contribute to visibility on Google Images, but also play an essential role in conversions. In addition, incorrectly redirected image URLs can cause 404 errors.

What to consider when migrating.

• • Image paths. In WooCommerce, images have a specific path based on hosting and site structure. Shopify automatically changes image paths by uploading them to a CDN (e.g., cdn.shopify.com).
  • SEO for images. Migrating images involves preserving SEO attributes such as alt text and titles, which are often configured in WooCommerce.

How to manage image migration.

• • Export images from WooCommerce. Use a plugin to download all images with related data or locate paths from the database.
  • Import to Shopify. Images are usually uploaded via the products CSV file. Be sure to map image paths correctly to the dedicated column.
  • Redirect old image URLs.Here is the code for an image export from Woocommerce and creation of the csv for redirects:

<?php

// Upload WordPress

require_once('wp-load.php');

// File CSV to be generated

$csv_file = 'image_redirects.csv';

$handle = fopen($csv_file, 'w');

// Headings of the CSV

fputcsv($handle, ['Redirect from', 'Redirect to']);

// URL base of the site

$base_url = get_site_url();

// Extracts URL of images associated with products

$products = wc_get_products(['limit' => -1]);

foreach ($products as $product) {

                // Obtain product's thumbnail

                $thumbnail_id = $product->get_image_id();

                if ($thumbnail_id) {

                $old_image_url = wp_get_attachment_url($thumbnail_id);

                $old_image_path = str_replace($base_url, '', $old_image_url);

                // Build a new image path for Shopify

                $new_image_path = '/cdn/shop/products/' . basename($old_image_url);

                // Add to CSV

                fputcsv($handle, [$old_image_path, $new_image_path]);

                }

                // Obtain possible images from gallery

                $gallery_ids = $product->get_gallery_image_ids();

                if (!empty($gallery_ids)) {

                foreach ($gallery_ids as $gallery_id) {

                $old_gallery_url = wp_get_attachment_url($gallery_id);

                $old_gallery_path = str_replace($base_url, '', $old_gallery_url);

                // Costruisci il nuovo percorso immagine per Shopify

                $new_gallery_path = '/cdn/shop/products/' . basename($old_gallery_url);

                // Add to CSV

                fputcsv($handle, [$old_gallery_path, $new_gallery_path]);

                }

                }

}

// Close CSV file

fclose($handle);

echo "Generated CSV file: $csv_file";

• Performance monitoring after going online

After completing the migration and getting the new site online on Shopify, you cannot consider the job done. Monitoring the site’s performance is an essential step to make sure everything is working properly and to intervene quickly if there are any problems. During this phase, it is important to make sure that organic traffic, search engine visibility and key SEO metrics do not drop significantly. To do this, you can use tools such as Google Search Console and SEOZoom, which provide a clear view of your site’s performance over time. Analyzing the data provided by these tools allows you to identify any anomalies, such as indexing errors , pages that have lost placement or broken redirects, and take targeted action. Constant monitoring allows not only to maintain pre-migration performance, but also to uncover opportunities for further optimization, ensuring the best possible performance for the new e-commerce site.

1. Monitoring with Google Search Console. Google Search Console’s Performance report can be useful for early intervention if anomalies are observed in the graph.
2. Monitoring with SEOZoom. You can use the Monitored Pages tool by randomly entering some of the most important URLs and figure out if we need to take action.

The Sections area of SEOZoom also comes in handy in this case because we can enter the /products/ and /collections/ paths of Shopify and monitor their overall performance.

Why an experienced SEO should oversee every e-Commerce migration

SEO is one of the most vulnerable areas during a migration, which, especially when it affects an ecommerce site, such as moving from WooCommerce to Shopify, is a process that goes far beyond simply moving content, products and design. It is an extremely delicate phase that, if not handled with due care, can irreparably compromise organic traffic, authority gained over time and, consequently, business revenue. Search engines rely on well-defined technical and content elements that risk being altered or lost along the way. An experienced SEO is not just a “technician,” but a strategic partner who can understand the complexities of the project and intervene to avoid mistakes that could have serious long-term repercussions. With his or her expertise, he or she can anticipate major risks, plan each step with surgical precision, and optimize the new site to preserve-and in many cases improve-its search engine rankings. Expert oversight also ensures that users and search engines perceive the migration as a simple structural change, with no impact on navigation, content or the overall experience.

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A professional approach to migration is not limited to technical issues, such as managing redirects or sitemaps: it is an essential step in ensuring that your ecommerce business can continue to compete in digital markets and maintain high user and customer trust.

Specifically, an experienced SEO can:

1. Preserve organic traffic, ensuring that each URL has an appropriate redirect and that 404 errors are not created.
2. Maintain active backlinks, analyzing external links and ensuring that they are redirected correctly.
3. Optimize the new site, verifying that meta tags, content and sitemaps are properly configured.
4. Monitor the post-migration impact, using tools such as Google Search Console and SEOZoom to address any issues that have arisen since the migration.

A well-managed migration is not just a technical issue-it is a strategic investment in the success of the online business.

Final tips for clients who want to migrate without losing traffic

Migrating an ecommerce business to a new platform is not just a technical step, but a process that requires meticulous planning and a strong focus on SEO to avoid loss of traffic or drops in search engine visibility. Every detail counts: from managing redirects to curating content and metadata to continuously monitoring post-migration performance. To ensure a smooth transition, it is essential to take a strategic approach and employ the right tools and expertise.

Here are some key guidelines for dealing with the migration effectively and protecting your e-commerce’s organic traffic:

• Thorough planning. Spend time mapping all existing URLs and creating a detailed redirect plan.
• Testing before final migration. Conduct tests on a staging environment to identify any problems before the site goes live.
• Don’t neglect SEO details. Shopify can simplify many tasks, but it should not compromise the quality of SEO.
• Choose a team of experts. Working with experienced SEO and migration consultants ensures a smooth process without significant traffic loss.
• Monitor and optimize. Migration is only the first step. Continue to monitor the new site and optimize performance.

Shopify is a powerful and versatile platform, but it is not always the ideal choice for all projects. Before migrating, carefully assess the needs of your business and hire professionals to navigate the technical complexities. Migration is an opportunity to improve and optimize; approaching it with the right strategy can mean the difference between a success and a loss of traffic.