SEOZoom: what it is, how it works and what it is for
Let’s talk about us today, to briefly introduce SEOZoom to those who don’t know us yet and to clarify how our software can become an essential ally to achieve concrete goals in the digital world. To stand out in today’s environment, we can no longer work only on improving search engine rankings: we need a complete set of tools to manage our brand and online presence effectively. And we strive every day to develop and update advanced solutions, techniques and tools to enable our users to overcome the challenges of the contemporary market, improve the quality of content and enhance multichannel strategies , including through the integration of Artificial Intelligence. Whether you are a seasoned professional or a beginner in SEO and content marketing, SEOZoom offers everything you need to grow your digital projects, simplifying even the most complex tasks – here’s how!
What SEOZoom is
SEOZoom is an Italian platform designed to manage and optimize SEO and content marketing activities. Thanks to more than 40 integrated tools, it allows you to monitor the performance of websites, analyze competitors, discover new keywords, solve technical errors, create perfect texts for any type of web page or social channel, and boost your digital strategy.
The software developed by Ivano Di Biasi and Giuseppe Liguori was immediately successful and still maintains it thanks to its ability to evolve from a suite “made by SEOs for SEOs” into a complete business intelligence platform, adapted to respond to the constant changes in Google’s algorithm and to the new needs of agencies and professionals. Here, then, today SEOZoom is confirmed as an indispensable resource for improving not only website rankings, but also for integrating data with broader digital marketing strategies, for example, with features designed to understand the impact of social content on SERPs and thus evaluate the right options for multichannel digital strategies.
How SEOZoom works: customizable dashboard and real-time analytics
SEOZoom is designed to be intuitive and easy to use, even for those new to SEO. The customizable dashboard is one of its strengths and makes it easy to set up the most relevant parameters to monitor: from keyword management to analysis of SERPs and a site’s search engine positions, each user can set his or her own priorities based on professional needs and strategic goals.
Thanks to the real-time operation of many of our tools, you can count on continuous monitoring of the performance of your site and its content to ensure timely interventions. Advanced features, such as the SEO Spider and Time Machine, then allow you to detect technical errors and analyze the evolution of a site’s performance over time. This responsiveness, combined with ease of use, makes SEOZoom a unique platform that is particularly useful for those who need to constantly monitor and improve their online presence.
SEOZoom’s main features: data-driven philosophy and constant updates
SEOZoom debuted in 2015 with the intention of responding to the needs of Italian digital professionals, at a time when there was a lack of tools specifically designed for the national market. From the beginning, our efforts were focused on creating a platform that was not only optimized for the Italian language and context, but also capable of integrating in a single system all activities related to SEO, anticipating even the evolutions of much more famous and established competitors.
The heart of the platform lies in its ability to offer a data-driven, i.e., data-driven, approach that enables marketers to make informed and accurate strategic decisions. Through the integration of comprehensive, accurate and real-time updated data , it provides a clear view of SEO performance by examining SERPs, monitoring competitors and analyzing keyword behavior on Google.
The development of the platform never stops, and another winning aspect of SEOZoom is the constant focus on the evolution of the tools, which are updated regularly to keep up with Google’s algorithm evolutions and the latest in content marketing. This continuous updating is not only dictated by changes in the market, but is achieved thanks to our active community of professionals: the feedback received from customers plays a key role in improving the features and helps to keep the software more and more complete and effective.
SEOZoom evolves to meet the challenges of those who work on the web, keeping its tools always in step with the needs of users, so that every strategic decision can be based on up-to-date data and timely analysis, reducing margins of error and maximizing the effectiveness of the actions taken.
What SEOZoom is for
We are therefore talking about a versatile software that, today, offers much more than classic SEO tools, proving capable of accompanying every stage of digital strategy, whether for improving search engine rankings, or for managing content marketing and multichannel strategies.
With modular features and advanced tools, the platform helps to constantly monitor the online visibility of any website, thoroughly analyze its performance and take action to improve it, correcting any technical errors and optimizing content.
One of the key aspects is the power in keyword research and the ability to identify the best opportunities to compete in the digital market. With the Site Builder, for example, it is possible to design an effective and SEO-oriented site structure from scratch, while the more experienced can use the SEO Spider to quickly fix problems and errors related to technical aspects of pages, and those who write and manage content can find support in creating an optimized editorial plan to achieve maximum visibility on the Web.
In addition, the integration of advanced technologies such as artificial intelligence lightens the content creation process, making it faster and more focused and providing content creators with real-time suggestions and optimizations to boost the visibility of both SEO and social content.
Moreover, it should not be overlooked that SEOZoom can also be used internationally, because it makes data available to Google in various European countries, such as the United Kingdom, France, Germany and Spain, so it becomes indispensable for those who want to optimize their strategy not only on the Italian market, but on multiple countries, while maintaining the same accuracy and flexibility in the data.
How to use SEOZoom: tools for all digital professionals
SEOZoom is an essential platform for all those digital professionals who want to monitor, improve and optimize the visibility of their online projects. It is not just an SEO tool, as mentioned, but a comprehensive resource that is suitable for multiple professionals, precisely including SEO consultants, web agencies, content creators and journalists. A modular feature set is available for each of these profiles, allowing them to manage every stage of a digital project, from content creation to performance monitoring.
SEO agencies and consultants find in SEOZoom a strategic ally that allows them to quickly and accurately manage a wide range of campaigns and, among other things: monitor keyword trends, analyze competitor strategies and optimize the entire workflow in real time, adapting perfectly to those who must manage complex projects or several clients at once. Thanks to the ability to generate customized reports, business professionals also have the opportunity to present concrete and tangible data to their clients, constantly demonstrating the impact of the activities undertaken and supporting choices based on accurate and detailed analysis.
ECommerce, in particular, can gain immediate benefits from advanced tools to optimize individual product sheets, improve organic positioning and monitor traffic performance to specific categories or products. In the context of digital commerce, where it is critical to intercept the right keywords for each product and minimize internal cannibalization (when multiple pages compete for the same keywords), the platform also helps to correct structural or SEO optimization errors that could negatively affect user experience and conversions, ensuring that products are found quickly and pages are well indexed.
For those professionals working in content marketing, from copywriters to bloggers, SEOZoom is an indispensable tool for optimizing each piece of content in line with SEO and specific audience needs. The introduction of AI Writer and other generative tools facilitates the creation of original articles and texts that are optimized for maximum search engine visibility and increased user engagement. The platform then offers publishers the ability to choose best-practices in terms of keywords and topics, detecting emerging trends and topics, and improving the effectiveness of content during all stages of its creation and distribution.
SEOZoom provides journalists and digital strategists with tools that can enhance the writing and management of information, allowing them to analytically study content trends, detect current trending topics, and optimize editorial efforts for both audiences and Google. Valuable data are also available for those involved in devising complex and large-scale editorial plans, guiding them in choosing the right topics to cover and allowing them to anticipate changes in user searches, thus making each editorial project more efficient and targeted.
For web agencies, SEOZoom is an indispensable support to optimize each stage of work. The platform significantly reduces analysis time and allows multiple projects to be managed simultaneously in a scalable manner, always offering practical solutions thanks to an intuitive interface optimized to meet the needs of the most demanding users. Thus, you can rely on up-to-date tools that allow you to meet every challenge in the field of search engine acquisition and ranking; every activity is monitored and modified in real time, thanks to accurate and balanced data, offering an overview with maximum precision.
Ultimately, if you have a website, of any kind, you need SEOZoom. More: if you create content online, on a site or on social, you need SEOZoom.
Ongoing support: the SEOZoom guide and tutorials to use the tools to the fullest.
SEOZoom is designed to be intuitive and usable by both beginners and experienced professionals. With a simple and straightforward interface, every feature is accessible with just a few clicks, even the most advanced ones. The customizable dashboard allows users to tailor the main screen to the tools and data they use most frequently, ensuring an optimized and tailored work experience.
There are several options for those who want step-by-step guidance or an in-depth look at specific aspects of the platform: the online manual provides detailed explanations of each function and includes practical tips on how to best use all the tools. In addition, for those who prefer visual content, there are regularly updated video tutorials and webinars that explain how to make the most of SEOZoom’s potential.
Users with an active subscription can access the free “Roadmap to Working with SEOZoom” course, available in the SEOZoom Academy, which guides through all the key features of the platform with a series of easy-to-understand video lessons . Finally, for those who need further clarification, an email and live chat support system is available on weekdays for real-time support.
What are the main features of SEOZoom: a quick overview
SEOZoom is therefore a comprehensive and versatile platform for anyone who wants to have total control over their digital strategy and optimize all aspects of their online presence. With its advanced tools, it is possible to tackle challenges related to SEO and content marketing, and its rich feature set includes advanced keyword research tools , content marketing tools empowered by the support ofartificial intelligence, SEO performance analysis features , competitor monitoring, and a range of customizable reports .
Here is an overview of the main tools offered by SEOZoom, divided between classic SEO features and innovative tools for content generation and optimization.
SEOZoom’s SEO tools: monitoring, analysis and optimization.
- Keyword projects and monitoring. At the heart of SEOZoom is project management, which allows monitoring of both traffic and performance of keywords. By including a domain in a project, it is possible to get a complete view on SEO performance, studying both the technical aspects of the site and its ranking in SERPs. Each project allows you to monitor relevant keywords to track position trends and leverage the most up-to-date data to apply the right corrective actions.
- SEO Spider. This tool performs an in-depth technical analysis of the site, detecting all errors in the code and major HTML tags. Thanks to the SEO Spider, it is possible to quickly detect errors such as duplicate pages, unoptimized redirects and other critical issues that could negatively impact ranking. All this without the need to download additional software, since the tool is completely usable from the web.
- Time Machine. For a historical study of keyword behavior and page performance, SEOZoom offers the Time Machine, which allows you to access past data and monitor how content changes have impacted results over time. This tool is essential to understand how to take action in response to Google algorithm updates and understand periods of declines or increases in traffic.
- Analysis of SERPs and competitors. SEOZoom allows you to perform in-depth analysis of SERPs and provide direct comparisons with competitors. Thanks to the Domains vs. Domains feature , for example, you can check which keywords are performing better for competitor sites and identify any “content gaps,” i.e., those occasions when competitors get traffic from keywords on which your own site is not yet ranked.
- Seasonality. SEOZoom’s algorithms allow you to maintain a high level of SEO visibility throughout the year thanks to keyword seasonality analysis , with which to anticipate trends and discover in advance the keywords that will gain relevance in the following months. Thanks to this approach, content creation can be planned with the right timing to take full advantage of the potential offered by emerging searches.
- Backlink management.The platform integrates a powerful backlink engine that connects to the APIs of the major link providers to obtain data from multiple sources, quickly and comprehensively, to locate an impressive amount of backlinks at very high speed.More importantly, it also provides information on the quality of incoming links: in addition to examining the total number of backlinks, it is possible to track their evolution over time, the type of site sending the link, and other crucial details, such as the link attribute and the presence of subnets, which could indicate suspicious link patterns for Google’s algorithms.
- Customizable reporting. SEOZoom’s variety of tools also includes the ability to generate customizable reports, which can be automatically emailed and offer detailed analysis of site health, keyword performance and SEO errors to be corrected. You can also enable white label functionality, which allows you to customize reports with your agency or consultant’s logo and data.
- SEOZoom API. SEOZoom also provides a set of APIs that facilitate the integration of platform data with custom software or reporting tools. Using this system, SEO data from SEOZoom analyses can be exported and integrated within more complex workflows or reports tailored for clients.
The innovative tools for content marketing
- Editorial Assistant. One of the platform’s flagships, designed for those involved in writing and optimizing content in real time. While drafting text, the tool provides continuous suggestions based on SEO best practices, analyzing the content’s level of optimization compared to competitors already in the SERPs. The Assistant also guides in identifying search intent, helping to create texts that are not only optimal for Google, but also targeted on users’ search intent.
- AI Writer. A powerful artificial intelligence tool that enables SEO-friendly content to be generated automatically, drawing on SEOZoom’s vast database of SEO-driven data . The generated content not only meets SEO needs, therefore, but is optimized based on the best-performing keywords and the most up-to-date data provided by the platform.This allows creators to obtain immediately web-ready texts, greatly speeding up the creation process and reducing manual work time.
- AI Assistant. An advanced tool dedicated to the continuous revision and optimization of texts: in this case, the AI is trained to analyze the text and improve not only SEO technique, but also readability, tone of voice, and engagement. It is therefore useful for supporting the copywriter at every stage of writing, providing suggestions aimed at making texts more fluid, coherent and capable of holding the reader’s attention, as well as optimized for search engines.
- AI Tools. A toolbox of more than 35 AI-based micro-tools that can solve repetitive tasks such as creating descriptions for product sheets, generating catchy headlines, creating perfect copy for each individual social platform, or optimizing texts for specific queries. These tools are an excellent support for those who create content in series or need to optimize it quickly, making productivity much higher and streamlined.
- Editorial Plan and Copywriter Management. The platform also supports editorial management, providing a comprehensive tool for planning the entire content production workflow. SEOZoom’s Editorial Plan allows you to create editorial calendars optimized according to SEO strategies, always taking into account the best-performing keywords and emerging search trends. In addition, for those working with a team of copywriters, SEOZoom allows you to monitor the performance of each article writer or contributor, optimizing each stage of writing.
SEOZoom for multichannel strategies: beyond Google, social media.
In addition to being a benchmark for traditional SEO, today SEOZoom stands as a key ally for those who want to implement multichannel strategies . Through keyword analysis and SERP monitoring, users can in fact have tools and insights to maximize visibility on Google not only through the site, but also with social.
The Social Opportunities feature , in particular, allows precisely to intercept keywords that are ranking on Google that lead to social media results such as YouTube , Facebook or TikTok, so as to build an integrated multichannel strategy, focused on how and where to enhance content. In practice, content creators can optimize their social posts, videos or multimedia content to intercept relevant searches and increase traffic and visibility of their brand on Google by leveraging the power of their social channels.
What they say about SEOZoom: user feedback and opinions
Over the years SEOZoom has become a reference platform for digital marketing professionals , content creators, agencies and SEO consultants. The feedback received from the community has not only contributed to the constant improvement of the platform’s tools, but also emphasized the importance of the tool in the different stages of digital strategy.
As Gabriele Pantaleo, SEO expert and consultant, summarizes, “SEOZoom is a really effective help for anyone who wants to get the highest positions on search engines. The program presents itself as one of the most complete and reliable, with a simple and affordable interface . Thanks to SEOZoom, you can monitor and optimize every single page of your site, correcting technical errors and improving your overall ranking.”
The We Are Marketers team also testifies to the effectiveness of the platform: “SEOZoom offers a full suite of tools and resources to optimize your SEO strategy, whatever your level of experience. The real strength of SEOZoom is not only in the amount of data provided, but also in the versatility and support dedicated to all types of professionals, whether they are SEO specialists, content creators, or students entering the world of SEO.”
Those who leverage SEOZoom for content writing and optimization find it an invaluable support. Eleonora Baldelli, content creator and blogger, puts it this way, “SEOZoom helps so much with blogging, with tools that allow you to find new ideas, optimize content, and discover effective keywords to develop. It is a valuable tool for growing organic traffic and improving rankings.”
In the context of technical SEO analysis, users also appreciate theself-generated technical audit that allows them to detect major errors on the site. Francesco Ragusa, CEO of Marketers, highlights the effectiveness of the SEO Spider that allows users to “deeply scan the site code and detect problems that could compromise SEO performance.”
In addition to its operational effectiveness, SEOZoom is particularly appreciated for its ease of use. Sara, a copywriter, tells how she has improved her work process thanks to the platform, stating, “SEOZoom has become an indispensable tool for SEO optimization of content on my blog and on my clients’ websites. The ease with which I can monitor keywords and ranking results has simplified my daily work.”
In addition, Marco, a freelance SEO consultant, emphasizes the usefulness of reporting: “SEOZoom allows me to constantly monitor the results obtained and present clients with clear and detailed data and reports , with the effectiveness of a tool with great potential.”
How much does SEOZoom cost: pricing and subscription plans
SEOZoom stands out for theexcellent value for money it offers thanks to its combination of advanced tools that are always up-to-date and designed to meet the various needs of the digital market. With continuous development and updating, it is able to constantly improve the efficiency and management of digital projects, offering new and competitive features.
While the cost may seem challenging to some, it is essential to remember that the true potential of the platform emerges when all the advanced features are taken full advantage of. SEOZoom is designed to ensure a tangible return on investment, in part by continuously expanding its capabilities based on the real needs of users.
There is a need to specify that AI-based features such as theAI Writer,AI Assistant, Generative Filling and AI Tools involve a pay-as-you-go fee, as well as access to the SEOZoom API, which can be used to integrate SEOZoom data into your custom reports.
There are currently four subscription plans available, each designed to provide real value and address different needs, ranging from small professionals to large SEO agencies. Each solution is calibrated to easily adapt to the size of the project and allow users to get measurable results right away.
- Lite Plan
The Lite plan is perfect for those approaching SEOZoom for the first time or managing a small number of projects. At a cost of 59 euros per month (excluding VAT) or 567 euros per year (excluding VAT), this plan includes:
- 2 monitorable projects
- 200 monitorable keywords
- 000 results per search
With Lite you have access to many of SEOZoom’s tools, including keyword research, competitor analysis and SEO Spider for technical site analysis. Despite being the “basic” plan, it still offers analytical power at an affordable price, including writing tools via Artificial Intelligence (SEO Writer) and support for technical site optimization .
- Professional Plan
The Professional plan, costing 79 euros per month or 759 euros per year (again excluding VAT), is designed for those who manage multiple projects or have a larger client portfolio. It includes:
- 10 monitorable projects
- monitorable keywords
- 000 results per search
In addition to everything in the Lite plan, the Professional offers advanced tools such as the Time Machine to analyze periods of declining/increasing traffic, fully customizable reports and automated SEO audits. It is the ideal next step for those who are already familiar with SEOZoom and want to optimize SEO activities across multiple projects, improving report management and overview of organic performance.
- Business Plan
The Business plan is designed for SEO agencies, medium-sized companies or professionals who manage numerous projects and need dedicated tools for advanced reporting and large-scale organic traffic management. At a cost of 169 euros monthly or 1623 euros annually, excluding VAT, it includes:
- 60 monitorable projects
- 000 monitorable keywords
- 000 results per search
In addition to all the features of the Professional plan, the Business level adds integration with Looker Studio, which allows you to create dynamic graphical reports by linking SEOZoom data directly to an external business intelligence interface . It also provides a dedicated SEO audit for clients, tools to migrate projects from other SEO tools, and up to 2 concurrent account logins for working efficiently in teams.
- Corporate Plan
For those with unlimited needs, the Corporate plan offers the most comprehensive solution for managing an infinite number of projects. At a cost of 569 euros per month or 5463 euros per year (excluding VAT), the Corporate plan includes:
- Unlimited projects
- 000 trackable keywords
- 000 results per search
In addition to everything included in the Business plan, the Corporate plan allows 5 concurrent logins with shared credentials, thus enabling your team to monitor multiple projects simultaneously without limits. This level is designed for large digital agencies or those who need to manage numerous complex projects, having access to the full range of SEOZoom’s advanced features. Also included here are integration with Looker Studio, migration from other tools and comprehensive SEO Audit tools , both for internal use and for reporting to clients.
