How AI is revolutionizing SEO strategies for eCommerce

SEOZoom Tools admin 9 October 2024 Reading time : 8 minutes

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Google has changed, but in e-Commerce people continue to work the old way, missing the opportunity to automate processes and tasks to reclaim time and resources to spend on more important things! This is one of the main passages of Ivano Di Biasi’s speech at the e-Commerce HUB 2024 event , in which our CEO highlighted how artificial intelligence is changing the SEO landscape for sites dedicated to online sales. Big brands dominate the SERPs, leaving little room for small business owners, and this is unfortunately a fact also confirmed by studies and analysis. However, AI can support to automate processes such as product sheet creation, to give way and time to focus on what really matters: brand authority and E.E.A.T. (Experience, Expertise, Authoritativeness, Reliability) principles, which is becoming a “real” ranking and visibility factor. So in this article we will explore how AI can optimize your SEO strategy and grow your e-Commerce, with the help of SEOZoom’s AI Tools.

Artificial Intelligence for eCommerce sites: how SEO strategies are changing

If you run an e-Commerce business, you are probably noticing that big brands dominate the search results, while you struggle to gain even a small slice of visibility. This situation is not only frustrating, but also economically unsustainable, especially if you are investing in traditional SEO and seeing few results.

“Fortunately, Artificial Intelligence can offer you a concrete solution to optimize resources and grow your online business, making the most of your potential.”

Concrete insights on how AI can help e-Commerce were presented by Ivano in the aforementioned talk at E-commerce HUB last Oct. 4, 2024 in Giffoni, where he explained how generative AI can transform the creation and optimization of product sheets, making them more efficient and performing in terms of SEO.

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Using AI tools developed by SEOZoom, Ivano showed how companies can free themselves from repetitive tasks, such as manually writing product sheets, and focus resources on what really makes a difference for Google today: brand authority and the application of E.E.A.T. principles.

AI in eCommerce: Here’s how it’s transforming online business

AI is revolutionizing the way e-Commerce is approaching online business, and it is doing so not only for big brands, but also for small business owners who want to compete in an increasingly crowded marketplace. In the next few points, we will look at how AI can become a valuable resource in addressing challenges that, until recently, seemed insurmountable:

Search engine ranking issues. Big brands dominate Google, even for long tail keywords, making it difficult to stand out: SEOZoom’s Traffic Share metric highlights how the top player sites selected by Google for each industry manage to grab up to 70-80% of total search traffic. This is where AI comes in, allowing you to automate processes and create smarter content, freeing you from spending resources on single keywords.
The evolution of Google’s ranking with EEAT. Google prioritizes authoritativeness and brand trust. To compete, it is no longer enough to optimize content, but you must build an ecosystem of credibility and trustworthiness, goals that can be achieved through automation and the wise use of data.
The challenges for small e-Commerce. Why continue to invest in traditional SEO techniques that do not yield significant returns? It’s time to rethink priorities and focus on activities that really create value, such as building a strong brand and automated content management.
Automation and optimization with AI. Automating repetitive tasks is just one of the many possibilities offered by AI. Artificial intelligence can help you optimize internal processes, improve content management and enhance customer care.
SEO copywriters and AI. An alliance, not a threat: AI is not here to replace copywriters, but to help them do higher quality work, focusing on what really matters: creativity and message personalization.
Brand matters more than SEO technicalities. SEO optimization is only one part of success. Another key aspect of being successful in e-Commerce is brand awareness, also known as brand awareness. Knowing how to build a recognizable and trustworthy brand can make all the difference in conversions and customer loyalty, even if you don’t have the same resources as the big players.

AI for e-Commerce: How to leverage it for your business (examples)

AI is not just a tool for automating processes, but a true strategic ally for those who run e-Commerce and want to improve their online performance. Let’s take a detailed look at how it can help different business figures: from eCommerce owners to copywriters to local entrepreneurs who want to start their business online.

The search engine ranking problem

Imagine you are selling barbecue. You try to rank for the keyword “charcoal barbecue”, but you find that Leroy Merlin is always there, at the top of the SERP, without even having descriptive text in the category. How is this possible? Leroy Merlin gets 40.57 percent of the traffic for that keyword without trying too hard, and you ask yourself, “Am I investing the right way?”. That’s the point: big brands win because of their authority, not because of the amount of text they produce. And you, as a small business owner or eCommerce owner, cannot afford to compete on every single keyword in the same way.

In the article “Google’s magic 45.46% number and the new SEO rules”, Ivano Di Biasi points out how the top players in Google’s SERPs manage to capture up to 77% of traffic, monopolizing entire keyword clusters. In particular, the number 45.46% represents the maximum Traffic Share a site can get when it consistently ranks first for all keywords related to a search intent, including long tail keywords.

To counter this problem, SEOZoom’s Opportunity Finder tool can become a key ally. It helps discover new strategic opportunities, identifying topics where you can still gain visibility on Google. This way, you avoid creating useless content, only to be outranked by competitors who dominate every query.

Google and the EEAT: how ranking changes

Google no longer evaluates only the quality of content, but also factors such as experience, expertise, authority, and reliability (which, as mentioned, make up the EEAT complex). This explains why brands like Leroy Merlin can rank first without any apparent effort. Their authority is so strong that Google considers them the best, even without the need for lengthy text. If you are a small e-Commerce business, you have to work differently to stand out in this context: don’t just focus on content, but build authority and trust over time.

The challenges for small e-Commerce sites

This is where automation and smart strategy comes in. Many small eCommerce businesses continue to invest in SEO, category text and link building, hoping that these activities will take them to the top.

However, the reality is different: even without a perfect category text, the big names win. So instead of focusing on expensive and often ineffective strategies, you should rethink your priorities and resources. If you have a small local business that wants to expand online, you need to make the most of every resource.

How? Our Ceo suggests countering this by identifying clusters with Traffic Shares below 20 percent, creating quality content, and strengthening domain authority through link building strategies and off-site activities such as digital PR. In addition, the use of AI can help improve search intent analysis and optimize content to achieve better positions in SERPs.

Automation and AI as an ally

AI can be a key solution for e-Commerce businesses looking to reclaim time and resources to devote to more effective strategies. Automating repetitive tasks, such as creating product sheets, category texts and social posts, allows them to focus their efforts on more strategic activities. For example, for an e-Commerce that sells technology products, AI can quickly turn a technical datasheet into SEO-optimized descriptive text. A concrete example is for a product such as the Epson WorkForce AL-C300TN, where automation can generate comprehensive, well-structured descriptions that illustrate print resolution, drawer capacity, and connectivity, allowing copywriters to focus on more creative and valuable brand content.

SEO copywriters and AI: an alliance, not a threat

If you are a copywriter or SEO copywriter, you may be concerned, “Will AI steal my work?” The answer is no, but it will change the way you work. AI is not here to replace you, but to free you from those repetitive tasks that often take away valuable time. Rather than writing mundane product sheets, you will be able to focus on what really makes a difference: branding, storytelling, and curating corporate communications. AI can handle the routine; you, on the other hand, can focus on creating content that grows the business and touches the hearts of customers.

Brand matters more than SEO technicalities

For entrepreneurs looking to launch or grow their eCommerce business, the message is clear: Brand comes first. Sure, SEO helps, but it’s not everything. If your brand is perceived as strong, trustworthy and authoritative, you will have a huge competitive advantage. An obvious example is precisely the dominance of brands like Leroy Merlin: they are first in the SERPs not only because of SEO, but because they are recognized as market leaders. For you, it means you need to focus on building a solid reputation and investing in brand promotion, not just technical optimizations.

How SEOZoom’s AI Tools optimize content for eCommerce (video)

SEOZoom’s AI Tools for eCommerce allow you to effectively automate and optimize content creation, improving your site’s SEO competitiveness and visibility. Here are some of the most useful tools for optimizing content management:

Create product sheets. Generate detailed product card descriptions from basic information, such as dimensions or unique features. This way, you optimize your product pages for SEO without wasting time on repetitive tasks. Generating product sheets manually can be an onerous task, especially when managing a large catalog of products. With SEOZoom’s AI Tools, you can automate the creation of product sheets by simply providing basic information, such as dimensions, unique features, and other important details. An important feature to support those who manage large volumes of products is the Batch Operations feature , which allows you to upload a CSV file containing all the products for which you wish to create cards. Each row in the file corresponds to a product, and AI takes care of automatically generating tabs for all your items. When finished, you will get a complete output that you can download as a CSV, ready to be integrated into your eCommerce. One of the main advantages is the savings: the more products you include in the CSV file, the more the cost per single tab decreases. This feature not only saves you valuable time, but also ensures that each product tab is optimized for SEO and tailored to the specific needs of your eCommerce.
Create Buyer Personas. This tool allows you to define your buyer personas. Enter details about the product or service you offer and get detailed, customized profiles of your buyer personas, useful for guiding your content and marketing strategy.
SEO-optimized category texts. With this tool, you can generate introductory texts for your eCommerce categories. You only need to indicate the type of product and provide the main keywords. The result will be text that is already optimized for SEO, which improves your category ranking and keeps your content’s relevance for search engines high. For example, instead of using only “skirts”, specify “skirts for baby girl ” to get more targeted text.
Persuasive headlines for product pages. Writing persuasive headlines is critical to attracting customers’ attention. This AI tool automatically generates persuasive and optimized headlines that increase the chances of conversion for product pages.
From datasheet to text. By entering technical product information in a tabular format, you can turn it into optimized, easy-to-understand descriptions. This tool helps you save valuable time in creating accurate and relevant content for each product in your catalog.
From product description to datasheet. With this tool, you can start with a product description and turn it into a bulleted list of technical information and salient details. This format is ideal for those looking for a quick way to highlight the key features of a product.

Watch the video by Giuseppe Liguori, Co-Founder of SEOZoom, and learn how to optimize your eCommerce with SEOZoom’s AI tools!

SEO Efficiency and Optimization with AI Tools

The automation offered by SEOZoom’s AI tools dramatically speeds up e-Commerce content creation while maintaining high quality and SEO ranking. The efficiency resulting from the use of these tools frees up valuable time, allowing more resources to be devoted to brand development and marketing strategy while AI takes care of operational management. Result: relevant and competitive content that increases visibility and improves your e-Commerce performance.

AI is the key to a better future, not an enemy

AI is a powerful tool for e-Commerce: don’t fear it, but harness it and let it help you with repetitive tasks, focusing your energies on what really matters, like growing your brand and creating an authentic connection with your customers.

Remember: online success is not built only with technicalities, but with a brand that inspires trust and authority. If you learn to live with and leverage AI, you will have a leg up on the competition.