TM – Title Match (SEOZoom)
Title Match, acronym TM, is a metric originating from SEOZoom that analyzes the level of title optimization achieved by pages in Google’s top10 for each keyword examined by the tool.
Present in the URL Inspector tool table, TM informs of the number of pages in Google’s Top10 that adopted exact match in the title and thus used the exact keyword in the title. The value can be analyzed together with that of PM (Partial Match), which instead shows the percentage of sites that have used the keyword partially or with variants: in this way, it is possible to understand at a glance what is the level of optimization of competitors on the keyword under analysis.