Traffic

In the context of digital marketing and SEO, the term traffic refers to the flow of visitors to a website and, therefore, the number of people who visit the pages of that site.

Based on its source of origin, we can distinguish various categories and types of traffic:

• Organic traffic is that composed of visitors arriving via non-paid search results, that is, from URLs placed on search engines.
• Paid traffic is composed of visitors arriving from paid search, that is, through advertisements such as Google Ads.
• Direct traffic is composed of visitors who directly type the site URL into their browser or use a bookmark.
• Referral traffic is composed of visitors directed from other websites through the specific referral links.
• Social traffic is composed of visitors from social media platforms.

Traffic is a key indicator of a website’s popularity and effectiveness, and the goal of many SEO and digital marketing strategies is to increase the quantity and quality of traffic to a site; monitoring website traffic is also essential because it allows you to understand how users interact with your content and identify opportunities for improvement.