Site Structure

Site structure, or site architecture, refers to the organization and arrangement of pages within a website.

A clear and logical structure is critical for usability and user experience, as well as for SEO effectiveness, because it directly affects the ease with which users and search engines can navigate and find content. In particular, good site architecture helps users navigate intuitively and allows search engines to index pages more easily by understanding the hierarchy and importance of content.

SEO best practices for site structure include:

• Logical Hierarchy. Create a clear and simple hierarchy that reflects the importance of pages and how they relate to each other. Ideally, click distance should be reduced, ensuring that each page can be accessed in a few clicks from the home page.
• Descriptive URLs. Use clear, descriptive URLs that include relevant keywords to improve understanding of page content by both users and search engines.
• Intuitive Navigation. Design navigation menus and breadcrumbs that help users understand where they are within the site and how to get back to the main sections.
• Internal Links. Use internal links to guide users to relevant content and to distribute link equity throughout the site. Internal links should be natural and provide added value to the user.
• XML Sitemap. Create an XML sitemap that lists all important pages on the site to facilitate indexing by search engines.
• Mobile-Friendly. Ensure that the structure of the site is also optimized for navigation from mobile devices, with a responsive design that adapts to different screen sizes.
• Loading Speed. Optimize page loading speed, as slow loading times can negatively affect site usability and ranking.
• Duplicate Content. Avoid duplicate content through the use of canonical tags and 301 redirects to indicate to search engines which version of a page should be considered the primary source.
• Accessibility. Ensure that the site is accessible to all users, including those with disabilities, by following the Web Accessibility Guidelines (WCAG).