SERP (Search Engine Results Page)

The Search Engine Results Page, or simply SERP, is the page that is displayed when a user performs a search on a search engine such as Google or Bing.

The SERP can include a variety of content, including organic search results, paid ads, local results, featured snippets and more.

The goal of SEO is to improve a website’s position on these pages, climbing the rankings to thus increase the visibility of the site and attract more visitors.