B2B (Business to Business)

The term Business to Business, often expressed in the contracted form B2B, refers to business transactions or interactions between companies, rather than between a company and an individual consumer (characteristic of B2C). These may include selling products or services, sharing information, or collaborating on joint projects.

In the context of the Web, Business to Business refers to Web sites or online platforms that facilitate transactions or interactions between different businesses online: these sites can be service providers, wholesalers, retailers, and manufacturers. A B2B site may have features such as customer portals, order management systems, and collaboration tools. Designing and optimizing a B2B site requires a thorough understanding of the needs and behaviors of business users, which can differ greatly from those of individual consumers.