New Metric: Content Focus

Added a new metric in SEOZoom, in the Keyword Analysis dashboard: it is called Content Focus and shows at a glance the distribution of search intent of users interested in that particular content.

Starting with a keyword, SEOZoom analyzes the competitors positioned in the top10 on Google and shows in the form of a bar the percentage breakdown of the intent of all the keywords for which their pages were positioned.

As our CEO Ivano explained himself, Content Focus is especially designed for those working with e-commerce or affiliate sites, because it allows them to immediately understand the focus to be given to the content, assessing whether target users are also interested in in-depth aspects of the products or services, such as guides, explanations, elucidation of specific features, comparisons or warnings.